2 GRRRLS is a lifestyle brand built upon four cornerstones: content, character, color and culture. 2 GRRRLS continues to invest in the future with thoughtful, trend-right creative development and careful shepherding of market-proven styles and designs. In the U.S., the program continues to support and market to its loyal fan-base with a new web site and online store, as well as through specialty store and mid-tier distribution. TARGET AUDIENCE All GRRRLS, all ages. The broad demographic appeal of the 2 GRRRLS brand is one of our greatest strengths, in that not only mothers and daughters find 2 GRRRLS messages to be powerful, but so do their sisters and friends. MEDIA Currently finalizing negotiations with a major Hollywood studio for a 2 GRRRLS animation series Publishing program by Scholastic: six titles in 2 GRRRLS library Worldwide exposure via www.2grrrls.com, where girls of all ages and nationalities speak one common language... GRRRL TALK! PROMOTIONS McDonald's SLP premium promotion slated for 2004 in Latin America. PRODUCT LAUNCHES ASIA Cinos - apparel in Japan summer 2003 Delfino- stationery in Japan summer 2003 Seven - confectionary in Japan summer 2003 Shangsheng Handan Garments - apparel in China summer 2003 Sun Hing Toys - bags/backpacks in Hong Kong fall 2003 Four P's Clothing - apparel in Thailand summer 2003 Giftland - gift and stationery in Thailand fall 2003 LATIN AMERICA Colchas - domestics (bedding, curtains, comforters) in Mexico summer 2003 Industria Grafica - stationery and BTS spring 2003 in Brazil Melhoramentos - publishing program in Brazil summer 2003 EUROPE Aquamarina - swimwear in Portugal summer 2003 Enri - gift and stationery in Spain and Portugal fall 2003 RETAIL NEWS 2 GRRRLS is launching this spring in 70 Kiddyland stores throughout Japan. Product offering includes apparel, gift, and stationery items. Program supported by in-store signage and print advertising. Youth Department Store in Shanghai was home to a 2 GRRRLS window display advertising the brand from October 2002 through March 2003. Apparel program to launch at retail this spring. For further information on 2 GRRRLS, please contact: Kim Russo United Media 200 Madison Avenue New York, NY 10016 Tel: (212) 293-8638 krusso@unitedmedia.com
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