Arthur is here! Together along with his family and friends, including that pesky little sister D.W., Arthur brings answers and perspective to the issues, problems, and everyday tumult that make up life for preschoolers and young children. Known the world-over via the Emmy award winning PBS television series and 115-title book publishing franchise, the Arthur cartoon began airing on PBS in 1996. It now appears in over 60 countries. Among the accolades, Arthur is the only children's television program awarded the prestigious 2001 Peabody Broadcasting Award. Whether the topic is school, friendship, allowance, chicken pox, or just being a good sport, Arthur is everyone's best friend; just a real live eight year old aardvark who is open, vulnerable, and a little bit daring.
- Preschool kids ages, 3 to 6 and their Moms, Teachers & Librarians
- Boys / Girls and Unisex appeal via Arthur & his "quick study" little sister D.W.
- Reaches close to 9 million homes twice a day in the U.S.
- #1 AC Nielsen rated show among kids 2-5
- 49 million books sold since 1996
- Postcards from Buster, a spin-off of the Arthur TV and publishing franchise, will join the weekday PBS Kids lineup in fall 2005
- New Direct-to-Video Release scheduled for fall 2006
- 7 million-plus videos sold annually; 6 new titles each year
- Nearly 2.5 million visitors and 9 million page views to Arthur via www.pbs.org/arthur
Arthur appears on some of children's favorites including:
- Juicy Juice
- TCBY
- Leapfrog and Leap Pad
- Fisher Price
- Healthy Moments Vitamin Strips
- Applebee's (Q1 04)
- Wendy's (January - February 2005)
- McDonald's UK (January 2006)
- Toys and Games
- Apparel and Accessories
- Specialty Publishing
- Promotion
- Back-to-School Supplies and Social Expression
- Domestics and Home Furnishings
For further information, please contact:
Sherikay Perry at 212-293-8569 or submit your request online
© Marc Brown, All Rights Reserved
|
