Snoopy Baby’s Best Friend is a new program that brings the innocence and simplicity of Charles Schulz’s original artwork to the infant category. Parents can share the rich heritage and emotional appeal of the Snoopy they know and love with their newborns and infants. The Snoopy Baby’s Best Friend program surrounds your baby with the friendship, love, warmth, security, and imagination synonymous with Snoopy.
- Women 18 – 49, particularly:
Mothers, Grandmothers, and Gift Givers of Kids 0-24 months
- Snoopy has a familiarity rate of 98% among Women 18-49 and Mothers of Children 2-11*
- Spring 2007 – Dillard’s exclusive for apparel & layette
- Fall 2007 – Roll out to all channels and categories
- Apparel
- Bedding
- Plush
- Hard Goods
- Diaper Bags
- Gift Sets
- Snoopy infant products have had a long history of success at retailers such as: Federated Department Stores, JC Penny, Kohl’s, BRU, BRU.com, Wal-Mart, Target and Kmart just to name a few.
For further information on Snoopy Baby's Best Friend, please contact:
April Heeren
212-293-8508
or submit your request online
* Source: Marketing Evaluations Cartoon Q-Study, Fall 2005
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