Balarinji, formed in 1983, is Australia's foremost resource of contemporary design inspired by Aboriginal and indigenous art heritage. Balarinji is a dynamic design studio pursuing innovation and excellence in design; it is not an art concept or tourist merchandise. The original trailblazer in indigenous based design, Balarinji has clothed everything from Qantas jumbo jets to Paris catwalks; from silk kimonos in Japan to Christmas banners in Sydney's Central Business District. Balarinji seeks to develop new products to build on the foundations the brand has built in the Australian and international marketplace. Balarinji combines design excellence and fashion currency - its indigenous connection adds a unique dimension of story-telling and philosophy. THE BALARINJI BRAND Essence: Centering through Connection The Balarinji Brand means connection to the spiritual insights of indigenous tradition. Thorough contemporary design we depict a cultural signature that celebrates respect for the land and the elements. Positioning - Target audience: Adults age 25+ Channels: Mid-tier and up, department and specialty stores Key Opportunities Domestics & home décor Textiles, paint, carpet & rugs, lighting Housewares Ceramic tableware, glassware, cutlery, tablecloths & napkins, placemats Stationery products Notebooks, diaries, datebooks For further information on BalarinjiTM, please contact: Karina Gee United Media 200 Madison Avenue New York, NY 10016 Tel: (212) 293-8665 Fax: (212) 293-8690 kgee@unitedmedia.com
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