Vintage Peanuts – On the forefront of Worldwide Apparel Trends
The Goal
Continue to grow the Peanuts brand into new demographics by recognizing trends, and establishing Peanuts as a hip, upscale apparel brand for women.
The Strategy
Create Vintage Peanuts apparel using iconic images from Peanuts in the 1960s that captures the nostalgia and joy of that special time with high-end products that appeal to a generation of fans ages 26 and above.
Strategically market Vintage Peanuts as a upscale, fashion-forward brand and launch first at trendsetting retailer, Kitson, followed exclusively by better department and specialty stores.
Launch Celebrity PR campaign to create a more organic awareness among trendsetters, generate an editorial buzz around the brand and gain a cult following with fashionistas.
The Results
United Media has been extremely successful in leveraging the Peanuts brand through Vintage Peanuts:
Global Success – Vintage Peanuts is now in over ten countries around the world.
New Partners -- The influx of publicity has been instrumental in creating new promotional and licensing opportunities for the brand.
Celebrity Following – Lindsay Lohan, Mariska Hargitay and Thora Birch are among the long list of celebrity Vintage Peanuts fans.
New men’s line for Vintage Peanuts is due to launch early 2006.
