DILBERT — the cartoon champion of the workplace — means business. Anybody who works in an office or deals with bureaucracy relates to DILBERT's plight. Created by Scott Adams and first syndicated in 1989, DILBERT addresses issues ranging from office politics to new technology — and the mayhem they produce. DILBERT features a rich cast of characters, including his sidekick DOGBERT, his inept Boss, and his co-workers Wally and Alice.
Scott Adams’ completed his degree in Economics so, of course, he became a cartoonist. The comic strip Dilbert is not only a satire of the workplace, but often down right sarcastic. Adams summarizes the “Dilbert Principle” by stating, “A retarded chimpanzee can drink a case of beer and still perform most management functions.” Managers may disagree, but the people that work with them nod their heads “yes”. Dilbert is the most photocopied, pinned-up, downloaded, faxed and e-mailed comic strip in the world. Many readers, particularly those employed at large corporations, are convinced that Adams works at their company since he conveys corporate inanities so perfectly.
- Core fans are males 18 – 34
- Strong contingency among professional men and women 18 – 45
- 75% are between ages 23 and 52
- Educated and affluent user base: 57% of users earn $50K+
- Exposure to over 150 million people every day, worldwide.
- The Dilbert daily comic strip is syndicated to over 2000 newspapers in 70 countries and 23 languages.
- Creator Scott Adams is a much-in demand commentator for news and variety outlets.
- Over 20 million books & calendars sold domestically.
- Every business book has been a New York Times’ Best Seller.
- Two new comic strip reprint books are released each year.
For further information on DILBERT, please contact:
Jean Sagendorph
212-293-8561
or submit your request online
© Scott Adams, Inc. All rights reserved. Licensed by United Feature Syndicate
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