Dirty Dancing is a coming of age story that captures the romance of first experiences and first loves. Set in the summer of 1963, an innocent 17 year old Baby vacations with her parents at Kellerman’s Catskills resort. One evening she is lured to the staff quarters by stirring music. There she meets Johnny, the dashing hotel dance instructor and Baby soon becomes Johnny’s pupil in dance and love. Dirty Dancing celebrates its 20th anniversary in 2007 with a merchandise program that captures the film’s romantic storyline, popular songs and one-liners.

DIRTY DANCING HAS ALL THE MOVES

• Universal Appeal with 99% awareness among adults 18-54
• Incredibly high appeal with women, 75% of females consider Dirty Dancing excellent to very good
• Dirty Dancing has generated over $292,000,000 (CPI 2006) in box office sales worldwide
• Dirty Dancing is the #2 best selling film from the 1980s

TARGET AUDIENCE

• Primary: Women 18-35
• Secondary: Tween/Teen Girls 12-18

MARKETING EFFORTS

• Special edition DVD and CD to be released May 8, 2007 with prominent placement at key retailers such as Target and Wal-Mart
• Dirty Dancing stage show in the U.K has set the UK record for pre-opening ticket sales and has a growing advance of $30 million.
• Stage show is scheduled to open in Madrid Oct ’07, Toronto Nov ’07, Holland Mar ’08, and a U.S. tour starting in ’08.
• $3 MM theatrical promotion and advertising support
• Interactive Dirty Dancing website - dirtydancing.com

MERCHANDISE PROGRAM

• Apparel:
  • JEM/Awake: fashionable tees for men/women/juniors
  • AME/ Next Craze: Adult/juniors sleepwear, loungewear and day-wear to include: panties, gowns, sleep pants, pajamas and cami sets
• HBA:
  • Townley: Fragrances , make-up, hair/skin/bath & body products
• Novelty:
  • Basic Fun: Talking key chains, pens and projectors
• Social Expressions/Calendars/Interactive:
  • Rizzoli: Calendars
  • Starmakers: Posters
  • American Greetings: Greeting Cards/Ornaments
  • Codemasters: Video Game
• Launching Merchandise Program in the UK:
  • BCI: Fashionable tees for men/women/juniors
  • Danilo: Greeting cards and calendars
  • Ravette: Publishing
  • GB Eye: Posters
  • Underground: Talking keys chains, pens and projectors

CONTACT US

For further information on Dirty Dancing please contact:
Sherikay Perry
212-293-8569
or submit your request online

© 1997 Artisan Pictures, Inc. All rights reserved.