One of the top five fastest growing cable TV networks with over 83 million viewing households
Leader in food programming, entrenched in basic cable ratings Top 25
Over 4 million unique web visitors each month; over 6 million in Dec '03
A Great Target Audience: Ages 25-54
Well-educated
Upper income
Brand loyal
Internet users
Strategic Partnerships
LICENSING OPPORTUNITIES
Food Network Brand
Original Programming:
Unwrapped
Food Network's highest rated primetime series, airing five times a week. Appealing to adults 18-49, Unwrapped also appeals to "kids" of all ages! Each week, Unwrapped uncovers the behind-the-scenes details on classic American food, from favorite sandwich condiments to lunch box treats. Join host Marc Summers as he explores the test kitchens and the secrets behind corn flakes, fast-food favorites, movie candy and more.
Iron Chef
Iron Chef is a meld of sports commentary with a cooking show that has become a Japanese cult hit here in the United States. The show centers around a surprise ingredient revealed at the beginning of the show. The challenger and the Iron Chef then face off in a frenetic culinary battle against each other and the clock. The target audience for this program is adults 18-49, with the primary focus on the college crowd.
THE RECIPE FOR RETAIL SUCCESS