Jim Benton’s It’s Happy Bunny™ is the cute little bunny with a BIG attitude. It’s Happy Bunny is one of the hottest properties in licensing today and was recently nominated for an International Licensing Excellence Award from the Licensing Industry Merchandisers’ Association (LIMA). It’s Happy Bunny has won LIMA International Licensing Excellence Awards in each of the last two years: in 2005 as Best Art Brand License of the Year, and in 2006 as Best Character Brand License – Soft Goods. The bunny has also won several public service campaign awards as anti-drug spokes-character for the Partnership for a Drug-Free America. The bunny is also the star of a popular illustrated book series from Scholastic (the first two It’s Happy Bunny books were selected by the American Library Association for its prestigious 2006 Quick Pick list).
TARGET AUDIENCE:
Primary audience is tweens to 20s but appeal extends to both older and younger fans
WORLDWIDE SUCCESS:
It’s Happy Bunny retail sales figure for 2005 exceeded an estimated $200 million.
It’s Happy Bunny has experienced phenomenal success in North America (US & Canada); recently launched in Scandinavia, Australia, New Zealand, Latin America (Mexico, Caribbean, and the Andean Region), Brazil, Spain, Portugal, France, Italy, Germany, Austria, Switzerland and Netherlands.
JIM BENTON’S IT’S HAPPY BUNNY (JAPAN)