The hit History™series Ice Road Truckers is back and is more extreme than ever. This action-packed adventure reveals the virtually unknown occupation of ice road trucking, one of the world's most dangerous jobs. Ice Road Truckers charts the lives of the extraordinary men who haul vital supplies over frozen lakes and oceans that double as roads to outfit companies and people above the Arctic Circle. The livelihood of many depends on these tenuous roads, which are comprised of hills that resemble rollercoasters and even a 120-mile stretch of frozen ocean. Through the years, these unpredictable ice roads have been responsible for the deaths of dozens of men. It is a race against time, against the elements and against each other. The series will continue to examine this time-honored profession that dates back almost a century, often through generations of families.

ICE ROAD TRUCKERS CELEBRATES THE FRONTIER SPIRIT

Ice Road Truckers is a daring new genre of programming that honors the men who carry on the traditions of the pioneers: men who live for action and danger; men who make history every day, proving that the frontier never closed…it just got tougher.

TARGET AUDIENCE

• Men 18-49, gift givers and thrill seekers both in life and at heart.

MEDIA

• The first season of Ice Road Truckers averaged 3.2 million total viewers with 2.0 million Adults 25-54 and 1.8 million Adults 18-49. It is the top HISTORY series of all-time.*
• Ice Road Truckers was last summer's top original non-fiction cable series on all of ad-supported cable in the HISTORY core demo of Adults 25-54. *
• The finale for Season 1 of Ice Road Truckers generated 4.8 million total viewers, 3.1 million A25-54 and 2.8 million A18-49, making it the top telecast of all-time in Adults 25-54 for HISTORY.*
• The second season debuts in June 2008 on Sundays at 10pm, with encore presentations throughout the week
• HISTORY will support broadcast with marketing including TV, cinema, print, OOH, mobile, online and promotional components
• HISTORY.com features a dedicated Ice Road Truckers mini-site which achieved an average of x monthly page views during season 1.

PROGRAM BRAND ATTRIBUTES

• High quality, high perceived value
• Tough
• Danger
• Rugged
• Adventurous
• Man vs. Nature
• Adrenaline rush
• Extreme weather
• True Competition

Extreme Licensing Opportunities Available in a Variety of Categories (especially gaming, apparel, accessories, stationery and promotional)

CONTACT US

For further information on Ice Road Truckers, please contact:
Sherikay Perry
United Media
200 Madison Ave., 4th Floor
New York, NY 10016
212-293-8569
sperry@unitedmedia.com
Visit our b2b website at www.unitedmedialicensing.com