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Iron Chef

    Each week on Iron Chef America, world-class chefs battle against one of the legendary Iron Chefs. With only one hour on the clock, each chef must create a full meal using the secret ingredient. A panel of judges then decides, “Whose Cuisine Will Reign Supreme?” Iron Chef America is an experiential brand that combines the excitement of competition with the art of cooking; whether you’re a professional chef or a teacher, there’s an Iron Chef that lives in us all. Let the Battle Begin!

TARGET AUDIENCE
  • Cooking fans of all ages
  • First time home owners
  • Gift givers to foodies
  • Newlyweds
  • College co-eds
  • Loyal Iron Chef America viewers

ON-AIR
  • Iron Chef America has over 7.1 million viewers per week* with a 92% awareness rate amongst all Food Network viewers. It also has a 58% awareness amongst cable viewers in general, which is 25% higher than the average**
  • The program consistently ranks among Food Network’s top 3 primetime programs among the target audience of Adults 25-54***
  • 26 new episodes began airing in October 2008 continuing into 2009, bringing the total number of episodes to over 120
  • Plans for the 8th season of Iron Chef America include 20 additional battles
  • Due to the success of the ICA brand, Food Network launched The Search for the Next Iron Chef in the fall of 2007 which premiered to over 3 million viewers
    The Search for the Next Iron Chef returns to the schedule fall of 2009 with 8 new hours
  • Iron Chef America airs on Sundays @ 9pm with repeat airing twice throughout the week in prime time

OUR PARTNERS HAVE THE SECRET INGREDIENT
  • Destineer: Iron Chef America: Supreme Cuisine video game for Nintendo Wii and DS
  • Columbian Home Products: cast iron and stainless steel cookware
  • Master Cutlery: cutlery
  • Liquid Imports: stainless steel kitchen utensils
  • Mirrotek: Iron Chef sauces, soups, chips and frozen appetizers
  • Pollard Banknote: state lottery tickets
  • American Distribution: food storage items

LICENSING OPPORTUNITIES AVAILABLE IN SELECT CATEGORIES

CONTACT US
    For further information on Iron Chef America, please contact:
    United Media
    200 Madison Ave., 4th Floor
    New York, NY 10016
    212-293-8500
    or submit your request online

*Source = Nielsen, Nintendo Power
**Source = Food TV Dailies
***Source = Nielsen, Startrak




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United Media Licensing
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