Hallmark's self-appointed Queen of Crabbiness is still alive and kicking…kicking butt, that is. Maxine has relaunched her popular daily comic strip, Crabby Road, and has her own books, calendars and Web site.
Maxine's irreverent quips about aging, the workplace, retirement, political correctness, and of course sex (or the lack of it) strike a cord with aging female boomers and their relatives. But her appeal doesn't stop there. Maxine's unique brand of "yelling it like it is" will amuse anyone with an attitude. Research shows that three out of every four women are familiar with Maxine (highest awareness among college graduates and those with higher incomes), and that of those women aware of Maxine, nearly half have purchased something with her likeness on it.
- Females 35-55 who want a champion to speak what's on their minds and anyone who enjoys a "cut-through-the-crap" attitude. Maxine encourages the individualist in each of us with her feisty, insightful, and funny way of exploring life.
Hundreds of millions of Maxine greeting cards have been sold since her introduction in 1986. She'll be celebrating her 25th anniversary in 2011!
- More than 1 million Maxine books have been sold
- Web site and Crabby Road daily comic launched May 2006
- Nearly 1 million Maxine eCards were sent in 2007, up 67% from previous year, while site visits more than doubled
- Maxine reached millions of fans through her 7-year run as a syndicated comic in national and regional newspapers
For further information on Maxine, please contact:
Pamela Dixon
United Media
200 Madison Ave., 4th Floor
New York, NY 10016
212-293-8503
pdixon@unitedmedia.com
Visit our b2b website at www.unitedmedialicensing.com
© 2008 Hallmark Licensing, Inc.
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