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Paddington Bear

    Over forty-five years ago, a small bear from Darkest Peru set out on the adventure of a lifetime. Carrying a battered suitcase containing several jars of marmalade and wearing a tag around his neck that read "Please look after this BEAR — thank you," he stowed away on a ship, ending up in London's Paddington Station. As luck would have it, the Brown family found him, named him Paddington, and welcomed him into their home and into the hearts of millions of fans around the world.

    A stranger in a strange land, much of Paddington's charm comes from his unique way of looking at the world. What others overlook, this dignified, curious and engaging bear finds fascinating. He doesn't go looking for adventure — it just seems to find him.

TARGET AUDIENCE

  • Parents of infants, toddlers and pre-schoolers

PUBLISHING SUCCESS

  • A Bear Called Paddington by Michael Bond, first published in 1958, has sold over 30 million copies worldwide
  • HarperCollins Publishing and Houghton Mifflin continue to publish hard-cover and soft-cover story, picture, board and novelty books
  • 70 books published, including 14 novels which have been translated into 30 languages

MEDIA

  • Television: Cinar's animated series, The Adventures of Paddington Bear, airs twice daily (9:30AM and 2:00 PM), seven days a week, during HBO Family's preschool programming block
  • Video: Nine volumes of The Adventures of Paddington Bear available on home video through Time-Life Kids

LICENSING AND PROMOTIONS

  • New licensee Genius Product launched a 3-CD music collection, featuring original songs inspired by everyone's favorite bear
  • Soon-to-be announced national QSR promotion, spring 2005

KEY PARTNERS

  • Genius Products
  • HarperCollins
  • HBO Family
  • Houghton Mifflin
  • Time Life Kids

CONTACT US

© Paddington & Co. Ltd., Licensed by ©opyrights Group



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