PEANUTS is one of the most beloved entertainment brands of all time. What began in the funny pages in 1950 has developed into an enduring classic. The tales of Linus, Lucy, Snoopy, Good Ol’ Charlie Brown, and the rest of the PEANUTS gang reach fans through a variety of media including newspapers, TV, home video, theater, the internet, wireless, video games, music, and books. Over 18,000 comic strips celebrate numerous themes (holidays, school days, friendship, sports), countless images (Lucy holding the football, Snoopy lying on top of his doghouse) and well-known expressions (“Good Grief!,” “happiness is a warm puppy,” “security blanket”) that have become part of the American – indeed global – vocabulary. Whether you’re a fussbudget like Lucy, philosopher like Linus, Flying Ace like Snoopy, or a lovable loser like Charlie Brown, there is something to touch your heart or make you laugh in PEANUTS.

TARGET AUDIENCE

• All Family
• Emphasis on: Women 18-49, Mothers of Children 2-11, Kids 6-11

MEDIA

• Newspapers
  • 2,400 newspapers worldwide syndicate “Classic PEANUTS” daily
• Television
  • ABC
    • PEANUTS broadcast television partner, airing 7 classic PEANUTS specials throughout the year
• Internet
  • Peanuts home on the web is www.snoopy.com
  • Delivers approximately 4 million page views and almost half a million unique visitors monthly

KEY PARTNERS

LICENSING NOTABLES

• 1 in every 5 Hallmark cards sold is a PEANUTS card, with almost 2 billion sold since 1960.
• MetLife and PEANUTS continue their over 20 year relationship. In 2007, this partnership extended worldwide.
• The Charlie Brown “Pathetic Tree,” Linus blanket, and several more exclusive items will return to Urban Outfitters during Holiday 2007 as the partnership enters its third year.

CONTACT US

For further information on PEANUTS, please contact:
April Heeren
212-293-8508
or submit your request online

PEANUTS © United Feature Syndicate, Inc.