On October 2, 1950 the PEANUTS comic strip launched in seven American newspapers. Little did anyone know the impact the brand would have around the world for decades to come.
Nearly 60 years later, the comic strip appears in over 2,200 newspapers, in 75 countries and 21 languages around the world. PEANUTS animated specials have become a seasonal tradition and thousands of consumer products are available for purchase in virtually all retail channels. Sub-brands such as Vintage PEANUTS, Snoopy by Everhart and Snoopy Baby’s Best Friend strengthen brand presence in specialty markets around the world. Key audience segments include Women 18-49, Mothers of Children 2-11, and Kids 6-11.
PEANUTS is a popular culture icon, with numerous touch points in modern culture. Charlie Brown kicking the football, Linus and his blanket and Lucy leaning over Schroeder’s piano are images to which everyone can relate. Phrases such as “Security Blanket’ and “Good Grief” have become a part of the global vernacular.
MEDIA
Broadcast partner ABC continues to garner #1 ratings with PEANUTS holiday specials such as It’s the Great Pumpkin, Charlie Brown and A Charlie Brown Christmas.
Warner Home Video distributing digitally remastered PEANUTS Specials and new short-form content via DVD and Blu Ray, digital channels such as iTunes, mobile networks, and ad-supported broadband television web sites.
KEY PARTNERS
There are over 150 PEANUTS licensees, all of whom give important focus to the brand including: ABC, Warner Home Video, MetLife, Hallmark, and Cedar Fair Theme Parks.
LICENSING NOTABLES
Hallmark has sold over 2 billion PEANUTS cards since 1960.
PEANUTS celebrates its 60th anniversary in 2010. Exclusive retail partnerships,
commemorative product and publicity will be engaged. Retail efforts will include:
o Exclusive introduction of 60th anniversary merchandise at CVS from October to December 2009.
o Hallmark: Exclusive 60th anniversary partner throughout 2010 including plush, gift and stationery items.
JAPAN
More than 200 licensees
DVD distribution with Warner Home Video.
Popular Snoopy Studios attraction at Universal Studios Japan.
Exclusive Snoopy Town Shops by KiddyLand featuring Peanuts merchandise.
Snoopy themed cafes throughout the country.
Key relationships with Honda, Pepsi, KFC, Baskin-Robbins and Sanrio.
ASIA
More than 200 licensees.
Over 2000 branded retail outlets for apparel, intimates, accessories, footwear and stationery in China and Taiwan.
Multiple Charlie Brown Cafe and Snoopy Bakery outlets throughout Asia.
Long term partnerships with 7-11, Pepsi, Wellcome Stores, and MetLife.
EUROPE
Over 250 licensees.
DVD distribution with Warner Home Video.
Over 200 book titles throughout Europe.
Growing business in Central/Eastern Europe with over 30 licensees.
Key relationships with H&M, Marks & Spencer, Oysho, and Iceberg.
LATIN AMERICA
More than 70 licensees.
DVD distribution with Warner Home Video.
PEANUTS animated series broadcast in Brazil on the station Rede Record.
Long-term relationship with MetLife.
Key retail partnerships with Sears, Wal-Mart, 47 Street.
AUSTRALIA
More than 20 licensees.
Presence at major retailers Kmart, Target, Myers and JayJays.
Ongoing partnerships with key promotional partners Hungry Jacks and MetLife.
CONTACT US
For further information on PEANUTS, please contact:
United Media
200 Madison Ave., 4th Floor
New York, NY 10016
212-293-8500
or submit your request online
PEANUTS…a Global Icon