Popular Snoopy Studios attraction at Universal Studios Japan
Exclusive Snoopy Town Shops by Lalaport featuring Peanuts merchandise: 8 stores, 3 kiosks, 3 mini-shops
Peanuts themed premium giveaways to new subscribers of Sankei Shimbum (a leading Japanese newspaper)
Wireless content by TXBB (TV Tokyo Broad Band) offers over 600,000 subscribers access to games, downloadable contents, daily strips, quizzes, facts and information
Strong Peanuts presence in ANA's Resorts Campaign; 24 year partnership
Baskin Robins 31 Ice Cream has enjoyed great success with Snoopy since 1999
16% of Japanese elementary school students, approximately 1,100,000 children, use exercise books by Kyoiku Dojinsha where Peanuts characters appear as the navigator
“Snoopy Baby's Best Friend” debuted at Toys ‘R Us in September 2005
The most prestigious hotel in Japan with international stature, Imperial Hotel Tokyo & Osaka, offers a special SNOOPY stay plan
ASIA
First Charlie Brown Cafe opened in Beijing with 2 more to follow in 2007. Five cafes are enjoying great success in Hong Kong. First Snoopy Place restaurant scheduled to open in Taichung, Taiwan at end of 2007
MetLife advertising & promotions in Asia through 2012
More than 200 licensees throughout Asia (outside Japan)
The Dynamic Happy Snoopy Stamp was launched in 2006; making Snoopy the first character ever to be featured on a stamp in China
Snoopy Fun Fun Garden in China
Over 700 Peanuts branded retail outlets for apparel and accessories in China and Taiwan
Charlie Brown apparel line launches at dedicated stores and counters throughout China
Snoopy 2007 Fashion Show scheduled for fall in Shanghai following the success of the 2006 Snoopy Fashion show in Beijing
Highly successful 7-11 premium promotion in Taiwan backed by a full scale advertising campaign
McDonald’s QSR promotion through 2007
AUSTRALIA/NEW ZEALAND
With a successful Vintage Peanuts program in Myers Department Stores, a new partnership with One Teaspoon, and placement in specialty store General Pants, Snoopy is fashion forward “down under”
Peanuts ladies licensed structured underwear line in Kmart Australia
Successful Peanuts pet accessories line by Sperling Enterprises in Kmart Australia
Successful girls and teens apparel and sleepwear lines at Target and Kmart Australia
Successful Peanuts DVD Box Collections by Magna Pacific throughout mass and specialty
MetLife Australia advertising and promotional campaigns through 2012
SOUTH AFRICA
Over 15 licensees
Growing program with licensees in apparel, accessories, footwear, wireless, domestics, and stationery
Expanding into other categories such as plush, pet accessories and social expression
EUROPE
More than 250 licensees
TV animated series airing in all major markets
DVD & Video partners such as Alive! (Germany), Fire Fly (UK), Citel (France), Hobby & Work (Italy) and others have released collector series
Over 200 book titles by top publishers throughout Europe including Panini, Carlsen, Dargaud, BCDE, Planeta D’Agostini and others
Fashion forward apparel programs with European retailers and licensees include high-end partners, J.C. de Castelbajac, and Oysho, as well as high-street and trend setting shops like H&M, Marks & Spencer, C&A, BHS, NEXT and more
Successful Snoopy plush program continues at Harrods
Secured Burger King promotion for ’08
MetLife partnership expands into Europe
LATIN AMERICA
More than 90 licensees
Secured Burger King promotion in ’08
Successful regional infant program by Gerber
Long-term MetLife partnership
Growing licensing program in Brazil with new licensees such as Liguria for a range of Peanuts shaped pastas and soups, Moas with
Plush, SupportComm for wireless content and ConCast for new Portuguese DVD’s
In Mexico, publisher Editorial Cordillera will run a campaign that features the Spanish version of The Charlie Brown Dictionary as
part of a newspaper promotion
Peanuts publishing program takes flight in Latin America, where V&R Editoras will launch the first Spanish version of the
Happiness Is… series
Bembos a leading hamburger QSR with 28 outlets in Peru will promote their Kid’s Meal with Snoopy
Successful Valentine’s Day promotion with Plaza San Miguel in Peru
Kimberly Clark will launch a line of Kleenex tissues in several countries in Latin America this fall
CENTRAL & EASTERN EUROPE
More than 30 licensees
Long-term partnership with MetLife
Secured Burger King promotion in ’08
The Cookie Company expands its apparel line to Poland
Studiokids, the first apparel licensee in Russia will launch this fall
Growing program in the Czech Republic including Ninety Nine covering stationery and Sommerbond for a new apparel line
due to launch this fall
Six new books featuring the lovable Peanuts gang launched in Eastern Europe, first publishing deals were inked in Greece and Poland. Nasza Ksiegarnia introduced Peanuts Guide to Life in Poland, which is on the top 10 best seller’s list. And the Happiness Is… series will be revived in Greece by Erevnites.
ISRAEL
A growing program with over 15 licensees and promotional partnerships with May Eden and McDonald’s
CONTACT US
For further information on PEANUTS, please contact:
Rita Rubin
212-293-8521
or submit your request online
PEANUTS IS AN INTERNATIONAL ICON OF POP CULTURE…