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A RAT, PIG, ZEBRA, GOAT AND CROCODILES……..OH MY!!!
    It all started back in law school when Stephan Pastis created the central character named Rat in his award winning comic strip Pearls Before Swine. As a law student, Stephan recalls attending long lectures, where he passed the time, doodling a rat and assigning the thoughts he had for the day to the rat. Entering its fifth year, Pearls Before Swine follows the adventures of an egotistical rat, dimwitted pig, put upon zebra, wise cracking goat, and a few dopey crocodiles.

BRAND POSITIONING:

  • Pearls Before Swine is about the interaction between these odd characters and their dry, witty and sometimes dark take on the familiar.

TARGET AUDIENCE:

  • Men/Women: 18-45

MEDIA EXPOSURE:

  • Attracts a daily readership of 28 million people
  • Pearls Before Swine’s daily comic strip is syndicated in nearly 400 newspapers, with a 366% increase in distribution since its launch
  • Ranks #3 among comics on comics.com, generating 1.6 million page views per month
  • Pearls Before Swine was named Best Newspaper Comic Strip of the Year in 2003 and 2007 by the National Cartoonist Society

PUBLISHING SUCCESS:

  • Two box calendars and seven books have been released to date
  • Plans to publish additional books and calendars for 2007, 2008 and 2009
  • Pearls Before Swine books repeatedly make Amazon.com’s best sellers list under the comic’s category

LICENSING OPPORTUNITIES AVAILABLE IN A VARIETY OF CATEGORIES

CONTACT US



© Stephan Pastis Dist. By United Feature Syndicate, Inc.



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