Precious Moments has resonated with consumers for over three decades. What started as heartfelt, hand drawn greeting cards for family and friends, was translated into porcelain bisque figurines featuring teardrop-eyed children and became a #1 selling collectible brand. Precious Moments offers consumers a tangible way to celebrate life’s important milestones and daily triumphs including marriage, the birth of a child, or a new friendship.
Precious Moments Inc. has recently assumed responsibility for the Precious Moments giftware line. The gift/specialty market has embraced the more contemporary creative, compelling marketing platforms and innovative merchandising implemented by Precious Moments, Inc.
Precious Moments Inc. is proud to be associated with over 100 licensing partners worldwide including such celebrated companies as Hallmark, Bank of America, Crown Crafts, Mayfair, Mighty Fine, Luv ‘n Care, Proctor and Gamble, and C.R. Gibson.
- Females 18-49
- Mothers of children 0-8 years
- Precious Moments Inc. and licensed partners are bringing a fresh look to Precious Moments product through new brand packaging and logo.
- www.preciousmoments.com has recently been revamped to include special features such as “Send a Blessing” or weekly inspirational quotes. The revised site is attracting more and more visitors each month.
- The Precious Moments Chapel in Carthage, Missouri has welcomed over 10 million visitors since it opened in 1989.
- The Precious Moments Collector’s Club has membership of over 60,000 collectors and hosts many collector events each year; such as cruises and collector meetings at the Chapel.
- Preschool Christian girl initiative with focus on toy, apparel/accessories and HBA.
- Expansion of current Precious Moments offerings in Kmart’s infant department to include layette, bedding, feeding and gift products.
- Launch of Mighty Fine trend-right juniors T-shirts in department, mid-tier and specialty channels of distribution.
For further information on Precious Moments, please contact:
Cindy Slocki
212-293-8537
or submit your request online
© 2008 Precious Moments, Inc.
|
