TRADITIONAL RECORDS DEBUTS PRECIOUS MOMENTS MUSIC PRODUCT LINE
Themed Projects Boast All-Star Artist Lineup and Hit Songs
(NASHVILLE,Tenn.) June 28, 2004- Traditional Records Inc. introduces the latest addition to best-selling gift and collectibles brand, Precious Moments. Loving, Caring and Sharing as well as Precious Lullabies are the first in a series of Precious Moments music releases, launching July 27.
A licensing agreement orchestrated by United Media on Precious Moments' behalf grants Traditional Records rights to the production of a music collection. This is the first time Precious Moments music merchandise has been made available at CBA retail.
"The idea behind this concept was to fold all of those endearing and inspirational qualities associated with the Precious Moments brand - love, friendship, encouragement -into a music product that was equally beloved and inspiring," comments Traditional Records president, Steve Propas. "I truly believe we have accomplished that with these two compilations, which are fun yet poignant, and suitable for the entire family."
Tied together by theme, Loving, Caring and Sharing features 16 hit songs including "That's What Love is For" (Amy Grant), "Circle of Friends" (Point of Grace), "I Will Be Here" (Steven Curtis Chapman), "I Could Sing of Your Love Forever" (Sonicflood), and "Friends" (Michael W. Smith). Precious Lullabies showcases an assortment of calming tunes such as the "I Can Only Imagine Lullabye" (Bart Millard of MercyMe), "Sleep My Child," (Debbie Boone), "Babies" (Reggie Hamm), and "Butterfly Kisses" (Bob Carlisle), among others.
Precious Moments is the original - and most enduring - collection of social expression and inspirational images in America. With its teardrop-eyed children and distinctive color palette, Precious Moments offers consumers a tangible way to commemorate life's important milestones and daily triumphs including marriage, the birth of a child, or a new friendship. Dominating the $21 billion gift and collectibles market, Precious Moments has been the #1 selling brand in the category for the past 15 years.
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently signed the new PBS kid series, "Jakers! The Adventures of Piggley Winks," the MTA (New York Metropolitan Transit Authority), and the Emmy award winning television series, "Arthur," to its portfolio of properties. It also collaborated with fellow E.W. Scripps company, Food Network, to build an all new licensing programming featuring the popular cable channel. United Media licenses and/or syndicates other properties, including PEANUTS, Precious Moments, Copyrights at United Media (The World of Beatrix Potter, Paddington Bear, etc.), Raggedy Ann & Andy, and Dilbert. United Media is an E.W. Scripps Company.
Traditional Records Inc. was founded in 2002 by industry veteran Steve Propas and is home to the Precious Moments music series. It is distributed to CBA retail by Provident Music Distribution in the U.S. and by CMC Distribution in Canada. The label also has mainstream Canadian distribution through EMI.
For additional information on Loving, Caring and Sharing and Precious Lullabies, visit: www.traditionalrecords.com.
