UNITED MEDIA’S U.S. LICENSING PROGRAM FOR EL CHAVO EXPANDS
New Partners Including Kellogg’s, Freeze and Tri-Coastal Jump on Board to Meet the Growing Demand from Hispanic Consumers in the U.S.
New York, NY (June, 2006)El Chavo, one of the most-watched programs on Spanish-language cable television, continues to tap into the U.S. Hispanic market with a growing licensing program. United Media, which represents the brand in the U.S. on behalf of Televisa, has been working to secure these exciting new partnerships for El Chavo.
Kellogg’s – In honor of Hispanic Heritage month this fall, the animated version of El Chavo will be featured on packaging of Apple Jacks and Froot Loops cereal August through October.
GAMESA® – Back to school promotion featuring their line of ready to eat packaged cookies will feature El Chavo with in-store signage, on pack and POP displays set to run July through October
Freeze – Apparel for adults and children launched spring ’06
Tri-Coastal – Novelty stationery hits stores late summer ‘06
MJC – Men’s and boys boxers, loungewear and sleepwear launches fall ‘06
Bioworld – Bags, backpacks messenger bags and headwear starting fall ‘06
Bendon – Coloring books and story books land at retail fall ‘06
Dan River – Bedding and beach towels in time for spring ‘07
Incorporating either the retro look from the live-action series or the new animated style based on the cartoon version of the beloved sitcom, products will roll out nationwide at mass, mid, specialty, drug and supermarket retailers.
About El Chavo
El Chavo, starring Mr. Roberto Gomez Bolańos, is a classic live-action sitcom, which celebrated its 35th anniversary of broadcast in Mexico in 2005. With multi-generational, cross-cultural appeal, and 1,300 episodes in existence, the show is extremely well-known within the Latin community. Currently a top Spanish-language cable sitcom, the show is broadcasted daily on Galavision with regular time slot Monday through Friday at 6:00pm, and again at 6:30pm. El Chavo has been on air in the U.S. for over 20 years exclusively through Univision and is currently broadcasted in local language throughout Latin American, Russia, Spain, and Angola.
Grupo Televisa S.A.
is the largest media company in the Spanish-speaking world, and a major player in the international entertainment business. It has interests in television production and broadcasting, programming for pay television, international distribution of television programming, direct-to-home satellite services, publishing and publishing distribution, cable television, radio production and broadcasting, professional sports and show business promotions, feature film production and distribution, and the operation of a horizontal Internet portal. Grupo Televisa also has an unconsolidated equity stake in Univision, the leading Spanish-language television company in the United States.
About United Media
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Lionsgate to build a licensing program around the 20th Anniversary of the popular film, Dirty Dancing. It also signed with Mary Engelbreit Studios, the business behind the popular and prolific artist, and Jim Benton’s It’s Happy Bunny (Japan only). United Media licenses and/or syndicates other properties, including Peanuts, Precious Moments, Raggedy Ann & Andy, Jakers!, Tamagotchi, Dilbert, Doodle Bear, and the award winning Cartoon Network series, Yoko! Jakamoko! Toto! United Media is an E.W. Scripps Company.
