NEW PARTNERS LINE UP TO CELEBRATE THE ANNIVERSARY OF A HALLOWEEN CLASSIC
Don’t miss out on the 40th Anniversary of “It’s the Great Pumpkin, Charlie Brown” in 2006
New York, NY (June, 2006) It’s the 40th Anniversary of the classic Halloween special, “It’s the Great Pumpkin, Charlie Brown,” which debuted on network television in 1966. Famous for Linus and Sally’s wait in the Pumpkin Patch for the coming of the Great Pumpkin and Snoopy’s television debut as the World War I Flying Ace, the special was written by Charles M. Schulz, with Bill Melendez directing and Lee Mendelson as Executive Producer. In 2005, ABC’s special annual telecast of “It’s the Great Pumpkin Charlie Brown” ranked No. 1 in its time period among Adults 18-49 (4.0/11), Adults 18-34 (3.6/12) and Kids 2-11 (6.4/22). “It’s the Great Pumpkin, Charlie Brown” upped its 2004 performance by 5% among Adults 18-49 (4.0/11 vs. 3.8/11) and by 13% among Adults 25-54 (4.5/11 vs. 4.0/10).
Helping to celebrate the 40th Anniversary of “It’s the Great Pumpkin, Charlie Brown” is Snoopy.com and numerous partners both long term and new:
“It’s the Great Pumpkin, Charlie Brown” Essay Contest on Snoopy.com
To celebrate this milestone anniversary in TV and Peanuts history, Snoopy.com is hosting an essay contest for Peanuts fans with the worst Halloween stories ever—tales that can rival Charlie Brown’s woeful lament, “I got a rock,” or Linus and Sally’s disappointing wait for the Great Pumpkin in the pumpkin patch. Peanuts fans can access essay contest information, fun celebrity page, trivia, and more by clicking on the 40th Anniversary of “It’s the Great Pumpkin, Charlie Brown” graphic on www.Snoopy.com.
Media
ABC – Airs the special annually in October to stellar ratings
Paramount Home Entertainment – Video & DVD with 40th Anniversary call-out on package
Product
Fuji Photo USA –An expansion of its Peanuts offering with Halloween themed photo borders.
Harper Collins – A 40th anniversary coffee table book on the making of the special
Sababa Toys – An all new Halloween themed board game and dominos set will be featured at Barnes and Noble.
About United Media
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Lionsgate to build a licensing program around the 20th Anniversary of the popular film, Dirty Dancing. It also signed with Mary Engelbreit Studios, the business behind the popular and prolific artist, and Jim Benton’s It’s Happy Bunny (Japan only). United Media licenses and/or syndicates other properties, including Peanuts, Precious Moments, Raggedy Ann & Andy, Jakers!, Tamagotchi, Dilbert, Doodle Bear, and the award winning Cartoon Network series, Yoko! Jakamoko! Toto! United Media is an E.W. Scripps Company.
