TEN MILLION PUMPKINS AVAILABLE IN GROCERS ACROSS THE NATION COMMEMORATE A MILESTONE ANNIVERSARY IN PEANUTS HISTORY
“It’s the Great Pumpkin, Charlie Brown” Turns 40
New York, NY (August 25, 2006) “It’s the Great Pumpkin, Charlie Brown!” Actually it’s ten million pumpkins, Charlie Brown! That’s right. In celebration of the 40th anniversary of the most popular Halloween special of all time, grocers across the nation are stocking their own in-store pumpkin patches with ten million of the popular orange gourds, each featuring a Peanuts branded sticker. Now Peanuts fans, who normally await the annual arrival of the notorious Great Pumpkin on Halloween night, can get into the holiday spirit beginning this September by purchasing one of these Peanuts themed pumpkins, grown by Hinkle Produce and other growers nationwide.
“When you think of Halloween, it is impossible not to also recall Linus and Sally’s infamous night in the pumpkin patch as they await the arrival of the Great Pumpkin,” said Lynsey Friedman, Licensing Manager for food and beverage, health and beauty aids, advertising and promotions, as well as several other categories at United Media. “Partnering with Hinkle Produce on these Peanuts themed stickered pumpkins is a fun way to commemorate that popular and iconic memory from ‘It’s the Great Pumpkin, Charlie Brown.’”
“What better way to celebrate the 40th anniversary of ‘It’s the Great Pumpkin, Charlie Brown’ than to have your own Peanuts themed pumpkin?” said Dan Hinkle from Hinkle Produce. “When the prospect of partnering with United Media on this Halloween promotion arose, it just seemed like a natural to us, and we’re confident grocers and fans across the nation will all agree.”
Also helping to celebrate the 40th anniversary of “It’s the Great Pumpkin, Charlie Brown” is Snoopy.com with a dedicated Great Pumpkin website that features a fun celebrity page, trivia and more. Other numerous partners both long term and new include:
Media
ABC – Airs the special annually in October to stellar ratings Paramount Home Entertainment – DVD with 40th anniversary call-out on package
Product
Fuji Photo USA - An expansion of its Peanuts offering with Halloween themed photo borders. Harper Collins – A 40th anniversary coffee table book on the making of the special. Sababa Toys - An all new Halloween themed board game, dominos, and an UNO card game will be featured at Barnes and Noble in an end cap. USAopoly - A 40th anniversary puzzle
About United Media
United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Lionsgate to build a licensing program around the 20th Anniversary of the popular film, Dirty Dancing. It also signed with Mary Engelbreit Studios, the business behind the popular and prolific artist, and Televisa, a leading Spanish speaking media company, to represent the U.S. rights to its long-running hit television series “El Chavo.” United Media licenses and/or syndicates other properties, including Peanuts, Precious Moments, Raggedy Ann & Andy, Jakers!, Tamagotchi, Dilbert, and Doodle Bear. United Media is an E.W. Scripps Company.
