Johnny Gruelle’s Raggedy Ann & Andy stories have warmed our hearts for decades. Nearly 95 years ago Gruelle began writing stories about Raggedy Ann as a way to entertain his ailing daughter; those stories were later published in memoriam and went on to become an American classic. The adventures of Raggedy Ann & Andy have been shared for generations and continue to delight people of all ages.
TARGET AUDIENCE
Females 18-49
Mothers and Grandmothers
Children 0-6
THE POWER OF RAGGEDY ANN & ANDY
Raggedy Ann has a 94% awareness rate with Moms of Children 2-11*
Dolls continue to have success in key accounts such as Cracker Barrel, Vermont Country Store, TRU and in catalogs such as LTD.
Over 50 million books and products sold
Two million books sold over the past 15 years
WHAT’S NEW
Raggedy Ann will celebrate 95 years in 2010!
Walgreens photo borders
GuideCraft kids’ furniture at specialty retail
Morgan Home bedding
Madame Alexander high-end collectibles
Spectrix fabric
Precious Moments co-branded figurines featuring Raggedy Ann
RAGGEDY ANN AND ME! - Raggedy Ann for a Whole New Generation
Raggedy Ann and Me! is a new iteration of Raggedy Ann targeting today’s little girl whose mom and grandmother are eager to share their fond childhood experiences of growing up with Raggedy Ann and expose a new generation to imagination, love and friendship.
Target Audience: Girls 2-5 years old
Both Classic and Raggedy Ann and Me! brands co-exist. Raggedy Ann and Me! focuses on a younger consumer set while Classic continues to focus on the intergenerational appeal of the brand
Partners include: Wiesner (apparel), Russ Berrie (dolls), Kurt Adler (ornaments), Morgan Home (bedding)
CONTACT US
For further information on Raggedy Ann & Andy, please contact:
United Media
200 Madison Ave., 4th Floor
New York, NY 10016
212-293-8500
or submit your request online
* Source: Marketing Evaluations, Inc. Fall 2008 Cartoon Q
RAGGEDY ANN & ANDY