ABOUT RAGGEDY ANN AND ME!

• Raggedy Ann and Me! is a new, more contemporary version of Raggedy Ann, appealing to a new generation of little girls. The red-headed rag doll continues to represent: imagination, friendship and love.

TARGET AUDIENCE FOR RAGGEDY ANN AND ME!

• Girls 4-7 years old, their mothers and grandmothers

RAGGEDY ANN AND ME! MERCHANDISE PROGRAM

• Raggedy Ann and Me! is set to launch fall 2008
• Russ Berrie creating new Raggedy Ann and Me! dolls
• Simon and Schuster developing new titles based on Raggedy Ann and Me!
• Merchandise program to coincide with launch of books and dolls
• Entertainment partner to be announced soon

MARKETING SUPPORT

• Downloadable activities at SimonSaysKids.com

CONTACT US

For further information on Raggedy Ann & Me!, please contact:
Sherikay Perry
United Media
200 Madison Ave., 4th Floor
New York, NY 10016
212-293-8569
sperry@unitedmedia.com
Visit our b2b website at www.unitedmedialicensing.com

TO LEARN MORE ABOUT CLASSIC Raggedy Ann & Andy

© Simon & Schuster, Inc. Licensed by United Media. Raggedy Ann and Andy and associated characters are trademarks of Simon & Schuster, Inc.