Licensing has become one of the most powerful marketing and revenue tools used today, with the latest estimated industry growth at $172.7 billion in retail sales worldwide. Licensing -- the process of leasing a legally protected (that is, trademarked or copyrighted) entity such as a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements -- is a strategic tool that promotes, supports and protects the brand. United Media is adept in identifying and securing partners that reinforce brands and extends their reach.
With a portfolio of highly recognizable, endearing, and marketing supported properties, the brand extension specialists at United Media have achieved consistent success introducing new licensed product categories, entering additional geographic markets, and expanding the scope of receptive consumer targets. United Media is unique amongst licensing agencies for enhancing the life, longevity and emotional attachment between consumers and the brands we represent. In addition to our relationship with trademark owners and licensees, United Media establishes strong partnerships with the country's leading retailers. An additional United Media specialty is consumer promotion, creating connections between brands for on-package offers and advertising.
