United MediaUnited Media Licensing
Why United MediaWhy LicensingBrandsPress ReleasesNewsletterContact Us

Why United Media

    The Licensing Leader

    United Media is the leading independent licensing agency in the world, according to License Magazine’s leading licensors annual list (April 2005). For over 50 years, United Media has built its reputation developing leading entertainment brands worldwide such as Peanuts, Dilbert, Precious Moments, and Raggedy Ann & Andy. Through a careful understanding of brand and client, United Media manages licensing and promotional efforts for these properties either on an international basis or a more focused geographic territory.

    Generating more than $2 billion plus in retail sales a year for its portfolio of brands, United Media is an expert at collaborating with intellectual property owners on brand building and extension. With global reach and clout and a respect for creative ownership, United Media provides its clients with a complete range of benefits, making it a full service licensing agency. Seasoned industry experts provide individualized attention and manage all categories and aspects of the licensing program including category management, sales, retail, marketing, creative, public relations, finance, approvals and legal in order to foster long-term growth for our properties.

    Providing all inclusive, in-house expertise and management unparalleled in the industry, United Media continues to hold true to three core objectives:

    • Strategic Thinking – Formulate and execute multi-year strategic plans to generate sustainable revenue stream
    • Market Savvy – Always stay ahead of the curve on licensing and category trends in order to keep brands fresh
    • Relationship Builder – Value and nurture long-term working partnerships with only the best licensees

    We invite you to look at our portfolio of clients and read more about the latest news for United Media, or feel free to contact us directly.

    Pamela Dixon
    200 Madison Avenue, 4th Floor
    New York, NY 10016
    Tel: 212-293-8500
    Fax: 212-293-8505
    pdixon@unitedmedia.com

    If you’d like information regarding our syndicated comics and features, click here.

    United Media is always interested in considering additional trademarks for licensing representation. Please keep in mind when submitting your brand for consideration that the brands we represent are most often those with an existing platform of consumer awareness and those with multi-category and international brand expansion potential. United Media dedicates its full resources to each of its clients and is expert at extending brands and marks beyond their original mediums and categories into new, exciting, and appropriate lines. When submitting your brand for consideration, please forward materials and background information to the contact above. Please note, due to the volume of submissions, materials cannot be returned.

    Case Study





Home | Why United Media | Why Licensing | Brands | Press Releases | Newsletter | Contact Us | Careers

©2006 United Media, Inc.

United Media Licensing
200 Madison Avenue / New York, NY 10016 / 212.293.8500
United Media is an E.W. Scripps company.